MEL sent photographer Jared Ryder to hang out with Crash Hoefler, founder of Float Lab®, at his original flotation center on the Venice Beach boardwalk. Hoefler has spent the last 17 years developing sensory deprivation chamber technology — he made float enthusiast Joe Rogan’s personal chamber — and is leading the charge to regulate the “float” industry as it grows (and he expands to a second location). He is an interesting dude.